Image courtesy of Azure Ghost |
ARC Entertainment, the distributor of “The Undefeated,” the film about Gov. Sarah Palin’s rise from obscurity to national prominence, announced today that beginning on September 1st the film will be available to 75 million homes via Video on Demand and Pay-Per-View access through national and regional cable and satellite operators. The DVD will launch on October 4th and will be available at traditional and online retailers nationwide. ARC is estimating its initial unit shipment to be approximately 250,000 units. A “Special Edition” DVD will contain additional new content and will only be sold in Walmart stores. ARC will continue to expand the limited engagement theatrical release nationwide throughout August and September as demand across the country remains high.
Trevor Drinkwater, CEO of ARC Entertainment, said, “Since the film opened in select markets across the country on July 15th we have been inundated with requests from people wanting the film to be made available in their market. After methodically analyzing the most effective ways to bring this galvanizing film to the widest audience as soon as possible we have determined that continued limited theatrical distribution, Video-on-Demand, Pay-Per-View and DVD sales will be the best modalities by which to deliver this film as widely as possible. We have created partnerships with national cable, satellite and mass retailers to achieve our distribution goals.”
"Inundated with requests" from people wanting to see this film? Really?
Courtesy of Think Progress:
The Undefeated, the much-hyped Palin documentary, bombed during its second week in theaters, bringing in just $24,000 in ticket sales across 14 screens. The movie’s per theater average, touted as a relative bright spot by promoters, plummeted from $6,513 to $1,713, according to estimates by the industry website Box Office Mojo.
Essentially "The Undefeated" is demonstrating the irony of its name by plummeting even faster than Palin's Presidential possibilities, having added four new theaters this weekend but still losing 63.2% of its ticket buyers. That is not just a defeat, that is an obliteration!
However like any good Palin-bot this dose of reality has not managed to pierce the rose colored fantasy world that apparently envelops directer Stephen Bannon:
Filmmaker Stephen K. Bannon stated, “Given the strong audience reaction we have determined there is overwhelming demand for us to get this film out broadly enough to cover the entire nation in September and October. In a 90-day period from August to November we will be able to effectively cover the nation through multiple distribution modalities.”
You know if I were the cynical sort I might think that Bannon was in a state of panic, and desperately trying to find some new venues to hawk this stinker before he loses his shirt and forever destroys his reputation due to this albatross of a film.
You know, if I were the cynical sort that is.
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